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built for Game Day

Katelyn yule

sports creative

recent work

About Me.

I’m a creative and detail-oriented designer specializing in sports media, game presentation, and digital content strategy. As the Graphic Design & Game Presentation Coordinator for the Tahoe Knight Monsters, I develop engaging visual content and live in-arena experiences that strengthen brand identity, energize fan engagement, and bring the game-day atmosphere to life.
 

As a former Division I student-athlete, I bring the same discipline, adaptability, and team-first mindset from athletics into every creative project. My background in sports allows me to understand the emotion, intensity, and storytelling behind each moment — whether through photography, graphic design, or social media content.
 

I’m passionate about creating impactful visuals that connect athletes, teams, and fans while contributing to fast-paced, collaborative environments where creativity and strategy work hand in hand.

Education

2022 - 2025

Bachelors in Fine Arts


San José State University

Bachelor of Fine Arts student at San José State University with a focus on graphic design, photography, and sports media. Gained hands-on experience creating creative content for collegiate athletics through internships and team-based roles.

Work Experience

2025 - 2026

graphic design & game presentation coordinator 


Tahoe Knight Monsters 

Directed all aspects of live game presentation and in-arena entertainment for every home game, serving as the primary show caller and overseeing run-of-show execution for crowds averaging 3,500 attendees, including five sellout games. Managed and scheduled a 15-member game production staff, coordinated freelancers, and acted as the primary point of contact for game-day production operations. Wrote and executed all home game scripts while coordinating sponsor integrations, fan promotions, music cues, broadcast operations, hosts, DJs, mascots, and floor staff during live events. Designed and produced graphics, motion graphics, videos, and branded content for videoboards, LED ribbons, social media, digital advertising, print materials, email campaigns, and apparel. Created and executed creative campaigns for theme nights, community initiatives, and fan engagement activations. Contributed to the organization achieving the top Facebook engagement rate in the ECHL during September and October through strategic and engaging social content. Utilized Tagboard, Xpression, and 7 Point Audio to support live production and game presentation execution.

2026 - present

creative media coordinator 

CrossFit Lake Tahoe

Lead multimedia content creation and social media strategy across Instagram, Facebook, and TikTok. Redesigned the organization’s visual identity by creating a complete branding kit, updated logos, and apparel concepts. Capture and produce photography, video, reels, and graphic content that reflects the community-focused culture of the organization. Manage content scheduling, social calendars, and performance analysis to optimize engagement and platform growth. Develop creative strategies that strengthen brand consistency and elevate the gym’s digital presence.

2022 - 2025

Creative Content Assistant, Athletics 

San José State University 

Promoted from Creative Content Intern to Volunteer Assistant Creative Content role within the athletics department. Created photography, graphic design, motion graphics, video, and social media content for women’s soccer, softball, tennis, volleyball, gymnastics, and water polo programs. Captured and uploaded live game-day content for women’s soccer home matches and traveled to away games to support real-time social coverage. Collaborated directly with athletes and coaching staffs to create content aligned with team culture, recruiting efforts, and program branding. Produced official visit content, commitment graphics, and recruiting materials to support athlete recruitment initiatives. Developed engaging off-season player-focused content that exceeded expected social performance and audience engagement. Produced 12–24 pieces of multimedia content weekly while balancing multiple sports and project deadlines. Utilized Adobe Photoshop, Premiere Pro, After Effects, Lightroom, and Illustrator to create high-quality multimedia content.

2020 - 2022

Student Athlete, Swimming 

University of Southern Calfornia

Competed as a Division I student-athlete while balancing rigorous academic and athletic responsibilities. Served on the team recruiting committee and contributed to team culture and athlete engagement initiatives. Developed strong communication, discipline, time management, and collaborative leadership skills in a high-performance environment.

Leadrship Experience

2026 - present

Women In Sports Committee Member

ECHL

Collaborate with league professionals to support mentorship, leadership development, and career advancement opportunities for women in sports. Developed and launched a committee newsletter featuring a spotlight series, advice column, and community forum. Participate in monthly committee meetings and initiatives focused on elevating women within the sports industry.

Call 

916-990-1047

Email 

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