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built for Game Day

Katelyn yule

sports creative

recent work

About Me.

I’m a creative and detail-oriented designer specializing in sports design, visual storytelling, and digital content. As a Graphic Designer for University of Miami Athletics, I create engaging visual experiences across marketing, ticketing, fan engagement, premium experiences, and revenue-generating initiatives. My work spans graphic design, photography, social media, campaigns, and brand-driven creative designed to connect teams with their audiences.

As a former Division I student-athlete, I bring the same discipline, adaptability, and team-first mindset from athletics into every creative project. My background in sports gives me a unique perspective on the emotion, intensity, and storytelling behind each moment — whether I’m capturing it through photography, building it through design, or translating it into a digital experience.

I’m passionate about creating impactful work that connects athletes, teams, and fans. I thrive in fast-paced, collaborative environments where creativity and strategy work together to build memorable experiences and meaningful connections through sport.

Education

2022 - 2025

Bachelors in Fine Arts


San José State University

Bachelor of Fine Arts student at San José State University with a focus on graphic design, photography, and sports media. Gained hands-on experience creating creative content for collegiate athletics through internships and team-based roles.

Work Experience

2026 - PRESENT

graphic designer

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University of Miami Athletics

Develop revenue-generating creative for Miami Athletics across ticket sales, premium experiences, donor engagement, fan campaigns, and the Hurricanes Team Store. Create digital and print campaigns for paid social, email, out-of-home advertising, direct mail, and in-venue promotions designed to drive ticket purchases, fundraising, fan engagement, and merchandise sales.

Develop creative concepts and visual systems for football and Olympic sports, including promotional campaigns, collectible fan graphics, merchandise concepts, and premium donor experiences. Collaborate with athletics leadership, marketing, creative, development, and external partners to translate strategic goals into compelling, brand-forward creative.

Manage projects from concept through final production while maintaining Miami Hurricanes brand standards and adapting creative across multiple platforms, audiences, and campaign objectives.

2025 - 2026

graphic design & game presentation coordinator 


Tahoe Knight Monsters 

Directed all aspects of live game presentation and in-arena entertainment for every home game, serving as the primary show caller and overseeing run-of-show execution for crowds averaging 3,500 attendees, including five sellout games. Managed and scheduled a 15-member game production staff, coordinated freelancers, and acted as the primary point of contact for game-day production operations. Wrote and executed all home game scripts while coordinating sponsor integrations, fan promotions, music cues, broadcast operations, hosts, DJs, mascots, and floor staff during live events. Designed and produced graphics, motion graphics, videos, and branded content for videoboards, LED ribbons, social media, digital advertising, print materials, email campaigns, and apparel. Created and executed creative campaigns for theme nights, community initiatives, and fan engagement activations. Contributed to the organization achieving the top Facebook engagement rate in the ECHL during September and October through strategic and engaging social content. Utilized Tagboard, Xpression, and 7 Point Audio to support live production and game presentation execution.

2022 - 2025

Creative Content Assistant, Athletics 

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San José State University 

Promoted from Creative Content Intern to Volunteer Assistant Creative Content role within the athletics department. Created photography, graphic design, motion graphics, video, and social media content for women’s soccer, softball, tennis, volleyball, gymnastics, and water polo programs. Captured and uploaded live game-day content for women’s soccer home matches and traveled to away games to support real-time social coverage. Collaborated directly with athletes and coaching staffs to create content aligned with team culture, recruiting efforts, and program branding. Produced official visit content, commitment graphics, and recruiting materials to support athlete recruitment initiatives. Developed engaging off-season player-focused content that exceeded expected social performance and audience engagement. Produced 12–24 pieces of multimedia content weekly while balancing multiple sports and project deadlines. Utilized Adobe Photoshop, Premiere Pro, After Effects, Lightroom, and Illustrator to create high-quality multimedia content.

2020 - 2022

Student Athlete, Swimming 

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University of Southern Calfornia

Competed as a Division I student-athlete while balancing rigorous academic and athletic responsibilities. Served on the team recruiting committee and contributed to team culture and athlete engagement initiatives. Developed strong communication, discipline, time management, and collaborative leadership skills in a high-performance environment.

Leadrship Experience

2026 

Women In Sports Committee Member

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ECHL

Collaborate with league professionals to support mentorship, leadership development, and career advancement opportunities for women in sports. Developed and launched a committee newsletter featuring a spotlight series, advice column, and community forum. Participate in monthly committee meetings and initiatives focused on elevating women within the sports industry.

Call 

916-990-1047

Email 

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